Site Migration

Why Migrate?

Businesses migrate websites for many reasons: rebranding, platform changes, consolidating multiple domains or transitioning to a more secure protocol. Without a proper plan, migrations can lead to traffic drops, broken links and lost rankings. A successful migration preserves your SEO equity by ensuring that content is mapped correctly and visitors are seamlessly redirected to the right place.

Pre‑Migration Planning

Effective migrations begin with detailed audits. We crawl your current site to capture every URL, identify high‑value pages and assess backlink profiles. We then create a staging environment where the new site is built and tested. Redirect mapping is drafted in advance, matching old URLs to their new equivalents. Content, metadata and schema are migrated carefully to prevent data loss. We also coordinate with developers, designers and stakeholders to ensure the timeline minimises downtime.

Redirect Implementation & Launch

On launch day, we implement 301 redirects using server configurations or CMS tools, ensuring that users and search engines land on the correct pages. We update internal links, canonical tags and sitemaps to reflect the new structure. Real‑time monitoring of server logs and analytics helps detect unexpected issues quickly. Clear communication with your audience via banners or emails reduces confusion and builds trust.

Post‑Migration Monitoring

After launch, we monitor search console, analytics and crawl data to track rankings, traffic and crawl errors. We submit updated sitemaps and address any 404s or redirect chains promptly. Ongoing analysis helps identify opportunities to optimise the new site further, refine redirects and improve user experience. A migration isn’t finished until metrics stabilise and improve.