Case Studies

SEO work that produced measurable business outcomes.

Most SEO case studies are vanity metrics — "we increased traffic by 400%." Traffic without revenue is just server costs. Our case studies tie the work to business outcomes: revenue, leads, pipeline, cost-per-acquisition.

Four clients. Four industries.

Each case study shows the work, the timeline, and the outcome. No vanity metrics. If you want results like these for your business, talk to us.

Maple & Spruce

E-commerce · Shopify · 9 months

Problem

$12K/mo organic

Heavily dependent on Google Ads ($8K/mo). Faceted nav created 3,000+ indexable URLs. Product schema missing across catalog.

Months 1-2

Technical Fix

Redesigned faceted nav strategy. Implemented Product/Offer/AggregateRating schema. Cleaned 1,200+ low-value URLs from index.

Months 3-5

Category Pages

Rewrote 12 highest-value category pages. Added ItemList schema. Built internal linking from buying-guide blog content.

$0K

Outcome

Organic revenue: $12K to $62K/mo. Traffic: 2K to 28K visitors. Google Ads reduced from $8K to $3K/mo.

"Our organic traffic went from roughly 5,000 visitors a month to 28,000 in nine months. Organic is now our largest lead source — bigger than paid, bigger than referrals."

— Sarah Chen, Marketing Director, Maple & Spruce Home Goods · Toronto
Cadence Workflow

B2B SaaS · Next.js · 7 months

Problem

1,200 monthly organic visitors. ~15 trial signups from organic. Invisible for non-branded queries.

Strategy

8 topic clusters, 60+ target keywords mapped, 6-month editorial calendar. 3 articles per week.

Execution

Hub pages per cluster. Digital PR campaign with original research. 12 industry publication links.

0%

Organic: 1,200 to 14,500 visitors. Trial signups: 15 to 53/month (+250%). CAC from organic: under $50.

BrightSpark Electric

Home Services · WordPress · 5 months

#0

MAP PACK RANKING (ALL 8 SERVICE AREAS)

Map Pack Domination

From #7-15 across all 8 service areas to #1-3 in all 8 within 5 months. GBP optimization, citations, reviews, location page rebuild.

0

CALLS PER WEEK (FROM 20)

Call Volume

Phone calls from Google: 20/week to 95/week. Google Ads Local Services reduced from $4,500 to $1,200/month.

0

TOTAL REVIEWS (FROM 120)

Review Velocity

Post-service SMS review requests. Average rating: 4.6 to 4.9 across 8 listings. 8-12 reviews per location per month.

Northstar Logistics — Enterprise B2B · 4 months · Penalty Recovery

Traffic dropped 70% overnight. Previous vendor had used a PBN. We identified 840 toxic links, submitted disavow file, removed on-page spam, rebuilt content and schema. Organic traffic recovered 70% in 4 months. 48 of 65 target keywords back on page 1.

Priya Patel VP Marketing, Northstar Professional Services
"Our traffic dropped 70% overnight. SEOelinks figured out it was a toxic backlink issue, cleaned it up, and we were back to normal in 4 months."
How We Measure

Business outcomes, not vanity metrics.

Revenue from organic

The only metric that ultimately matters.

Leads / pipeline from organic

For non-e-commerce businesses.

Cost-per-acquisition from organic

Compared to paid channels.

Rankings for target commercial keywords

Leading indicator of revenue impact.

We do not track rankings in isolation. A #1 ranking for a keyword with no commercial intent is worthless.

Want results like these?

Message us. We will tell you honestly whether your situation is similar to one of these case studies or whether you need something different.

Talk About Your Industry