Terms of Service
Terms of Service
These terms govern the use of seoelinks.com and the SEO services SEOelinks provides. They are written plainly on purpose: no hidden lock-ins, no ranking guarantees, and no surprises on invoices.
Last updated: 6 August 2026. By using this website or engaging SEOelinks, you agree to these terms. Where a signed proposal or statement of work says something different, that document takes priority.
1. Use of this website
The content on seoelinks.com — articles, checklists, charts and illustrations — is provided for general information. It is not a substitute for advice tailored to your site. You may read, quote and link to it with attribution. You may not republish substantial portions, scrape it at scale, or present it as your own work.
2. Services and scope
Work is defined in a written proposal or statement of work that lists the deliverables, cadence and fee. Anything not listed there is out of scope. Additional work is quoted separately before it starts. Typical engagements include technical SEO, local SEO, content, digital PR and link acquisition, AI search visibility, and reporting.
Audit and plan
We review the site, the market and the current search footprint, then agree priorities in writing.
Execution
Fixes, content and authority work are shipped on an agreed cadence with an issue log you can see.
Reporting
Monthly reporting against the KPIs set at the start, with the raw sources available to you.
Review
Quarterly review of scope and priorities. Either side can propose changes.
3. What we need from you
SEO is a joint effort. You agree to provide timely access to your website, hosting, analytics and Google properties; a named decision maker; and feedback on drafts within a reasonable window. Where deliverables depend on your developers or your approval, timelines shift accordingly. We will always flag a blocker rather than let a month drift silently.
4. No ranking guarantees
Nobody can guarantee a position in Google, and anyone who does is selling you a story. We guarantee the work, the method and the transparency — not the algorithm.
Search results are controlled by third parties whose systems change without notice. We commit to a defined scope of professional work and honest reporting on its results. We do not commit to a specific rank, traffic number or revenue figure, and no statement on this site or in a proposal should be read as such a promise.
5. Fees, invoicing and the introductory discount
| Item | Terms |
|---|---|
| Retainers | Billed monthly in advance, in CAD unless agreed otherwise |
| Payment window | Net 15 from invoice date |
| Late payment | Work may be paused after 15 days overdue; interest may apply at 1.5% per month |
| Taxes | Applicable Canadian taxes are added where required |
| Third-party costs | Tools, placements or licences are passed through only when approved in advance |
| Introductory offer | Where an introductory discount applies, it covers the first three months; the standard rate applies from month four |
6. Term and cancellation
Engagements run month to month unless a fixed term is agreed in writing. Either party may cancel with 30 days’ written notice. Fees for the notice period are payable and work continues through it. There are no exit penalties and no clawback of a discount already used. On termination we hand over documentation, remove our access and, on request, confirm deletion of credentials.
7. Ownership and licences
Your property
Content, code changes and assets we produce for your site become yours once the related invoice is paid.
Our property
Our frameworks, templates, internal tooling and audit methodology remain ours and may be reused.
Your inputs
You keep ownership of material you supply and confirm you have the right to use it.
Case studies
We only name a client publicly with written permission. Anonymised results may be referenced.
8. Confidentiality
Each side agrees to keep the other’s non-public commercial information confidential and to use it only for the engagement. This obligation survives the end of the contract. Credentials are stored in an encrypted password manager and shared with the smallest possible number of people.
9. Acceptable practice
We work within search engine guidelines. We will not buy links from networks, publish spun or misleading content, cloak, or manipulate reviews, and we will decline a request to do so. If a site arrives with pre-existing risky tactics, we will document the risk and propose a remediation path rather than build on top of it.
10. Liability
Nothing here limits liability for fraud, or for anything that cannot be limited by law. Otherwise, our total liability arising from an engagement is limited to the fees paid to us in the three months before the claim. We are not liable for indirect or consequential loss, including lost profits or lost data, or for the effects of algorithm updates, third-party platform changes, hosting failures or changes made to your site by others.
11. Third-party platforms
Delivery depends on services such as Google Search Console, Google Analytics, your CMS, your host and various SEO tools. Their availability, pricing and policies are outside our control. If a platform change materially alters the scope, we will tell you and agree an adjustment.
12. Governing law
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. The courts of Ontario have exclusive jurisdiction, and both parties agree to attempt a good-faith resolution by discussion before starting proceedings.
13. Changes to these terms
We may update these terms as the business changes. The version in force for an existing engagement is the one published when the proposal was signed, unless we agree otherwise in writing. For website visitors, the current version on this page applies.
Frequently asked
Is there a minimum contract?
No. Engagements are month to month with 30 days’ notice. We ask for a realistic runway — usually six months — because that is how long meaningful SEO change takes, but you are never locked in.
Do I keep the content and fixes if I leave?
Yes. Everything produced for your site is yours once paid for, including content, schema, technical fixes and documentation.
What happens to my discount after three months?
The introductory rate covers the first three months. From month four the standard rate on your proposal applies, and we confirm it in writing before it changes.
Who owns the accounts you set up?
You do. We create tools and profiles under your organisation wherever the platform allows it, so nothing is held hostage.
Can you guarantee first-page rankings?
No, and we would walk away from any agency that does. We guarantee scope, effort and honest reporting.
Clear terms, real work
Have a question about scope, pricing or cancellation? Ask before you sign — we would rather over-explain.