Breadcrumb SEO: Reconcile the Visible Site Path with BreadcrumbList Data Without Predicting Rich Results
SEO editorial field guide · Breadcrumbs Breadcrumb SEO: Reconcile the Visible Site Path with BreadcrumbList Data Without Predicting Rich Results A careful breadcrumb review records the page hierarchy a visitor can inspect and compares it with the page’s existing structured representation. A breadcrumb is a small piece of page language with a surprisingly specific job. […]
Google Web Stories: Review Story Metadata, AMP Validity and Public Representation Without Predicting Appearance
SEO editorial field guide · Web Stories Google Web Stories: Review Story Metadata, AMP Validity and Public Representation Without Predicting Appearance A careful review separates the facts an editor can observe in a Web Story from the presentation decisions made by an external system. A Web Story is a distinct web format, not simply a […]
Google Discover Content: Review Headlines, Images and Publisher Context Without Predicting Appearance
SEO editorial field guide Google Discover Content: Review Headlines, Images and Publisher Context Without Predicting Appearance A practical, evidence-bounded review of how an existing article represents itself in an interest-based feed. It separates what an editor can observe from what Google systems decide. The short version: Discover-specific review is a question about truthful public representation, […]
Article Dates in Search: Keep a Visible Publish or Update Label Factual Without Predicting Its Display
SEO editorial field guide Article Dates in Search: Review the Visible Publish or Update Record Without Predicting Its Display Use this guide to document an existing article’s own publication or meaningful-update history. It is not an instruction to change a date, alter markup, refresh a page cosmetically, or predict what any Search result will show. […]
Site Favicons in Search: Review One Stable Homepage Icon Without Predicting Its Display
SEO TECHNICAL FIELD GUIDE Site Favicons in Search: Review One Stable Homepage Icon Without Predicting Its Display Use this guide to document an existing public favicon delivery path. It is not a request to replace an icon or a promise about how any search result will appear. A favicon is a small site-level visual reference. […]
Localized Page Versions: Review Reciprocal Alternate URLs Before Adding hreflang
SEO technical field guide Localized Page Versions: Review Reciprocal Alternate URLs Before Adding hreflang Use this guide only when a site already maintains genuine public language or regional versions. It helps a reviewer inspect an observable alternate-URL relationship without treating a tag as a promise about Google’s later decisions. A language selector, a translated footer, […]
Pagination and Load More: Keep Long Content Lists Crawlable Without Predicting Google’s Index Inclusion
SEO technical field guide Pagination and Load More: Keep Long Content Lists Crawlable Without Predicting Google’s Index Inclusion A long list can be easy for people to use and still need a deliberate public path from one portion to the next. This guide helps a reviewer inspect that path without treating a button, a canonical, […]
Search Snippets: Write a Factual Page Summary Without Trying to Choose Google’s Display
SEO editorial field guide Search Snippets: Write a Factual Page Summary Without Trying to Choose Google’s Display A search snippet is an automated summary, not a text field a publisher can set. This guide helps an editor make one page’s visible context and written summary more truthful without promising which words Google will show. It […]
Site Names in Google Search: Keep the Homepage Identity Clear and Consistent
SEO editorial field guide Site Names in Google Search: Keep the Homepage Identity Clear and Consistent A site name is a source label for an entire site, not the title of every page. This guide helps an editor describe that source identity clearly on a homepage without treating Google’s automated display as a field that […]
Search Result Title Links: Make the Main Page Topic Clear Without Trying to Control Google
SEO editorial field guide Search Result Title Links: Make the Main Page Topic Clear Without Trying to Control Google When a Google result title differs from the words you wrote in a page title field, the useful next step is not to chase a setting. It is to check whether the page itself gives a […]