Shopify SEO: How Canadian Stores Rank Beyond Their Brand Name
A practical Shopify SEO playbook: collection architecture, faceted URL policy, product differentiation, Core Web Vitals and AI search readiness.
SaaS SEO: How B2B Software Companies Turn Organic Into Pipeline
A revenue-first SaaS SEO playbook: keyword maps built on buying intent, the page types that convert trials, safe programmatic pages, technical fixes and AI search citations.
Ecommerce SEO: How Canadian Stores Win Non-Brand Organic Revenue
A practical ecommerce SEO guide for Canadian retailers: site architecture, faceted navigation, category and product page optimisation, structured data, speed and measurement.
Auto Repair Shop SEO: How to Book More Bays From Local Search
Auto repair shop SEO playbook: dominate the map pack, build the service and vehicle-make page matrix, publish price ranges, run an SMS review engine and win seasonal demand.
Restaurant SEO: How to Fill Tables From Google Maps and AI Search
A complete restaurant SEO playbook: map pack mechanics, HTML menus, menu schema, review systems, photo cadence, seasonal campaigns, multi-location structure and AI search visibility.
SEO for Plumbers: How to Win Emergency Calls and the Map Pack
A working SEO playbook for Canadian plumbing companies: emergency vs planned intent, map-pack mechanics, the job pages that convert, and the technical fixes that stop leaks in your lead flow.
Roofing SEO: The Canadian Contractor’s Guide to Owning Local Search
A practical roofing SEO playbook for Canadian contractors: storm-season keyword timing, map-pack mechanics, service-by-city architecture, and the technical fixes that turn searches into booked roofs.
HVAC SEO: The Seasonal Playbook to Own Local Search
HVAC SEO done properly: the six-month-ahead seasonal content calendar, emergency vs planned-purchase intent, map pack mechanics, service-by-city architecture and revenue-weighted tracking.
SEO for Lawyers: How Canadian Law Firms Win Page One in 2026
A practical playbook for SEO for lawyers: intent-tiered keyword research, map pack strategy, practice-area site architecture, compliant review programmes and a realistic 12-month timeline.
SEO for Dentists: How Canadian Practices Win the Map Pack and Book More Patients
A practical guide to SEO for dentists in Canada: Google Business Profile, reviews, treatment pages, Dentist schema, local links, realistic costs and a 90-day plan.