TECHNICAL SEO
Code-level
fixes Google notices.
Most SEO problems aren’t content problems. They’re code problems — crawl traps, slow templates, broken structured data, wasted crawl budget. We’re a technical SEO practice built in Brampton, Canada, serving clients worldwide, and we find these issues at the code level and fix them in priority order.
WHAT’S INCLUDED
Everything under the hood.
A technical SEO engagement covers the parts of your site visitors never see but Google never stops reading. Here’s what we check, fix, and monitor.
Crawl & indexation
We map exactly how Googlebot moves through your site: which pages get crawled, which get ignored, and which are blocked by accident. Redirect chains, orphan pages, and crawl traps get documented and fixed so your important pages actually get indexed. On large sites this alone can recover significant traffic that was never lost — just never found.
Core Web Vitals & speed
Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — measured on real mobile connections, not just lab scores. We fix what slows templates down: render-blocking scripts, oversized images, unoptimized fonts, and layout shifts that cost you visitors. Most fixes are one-time template changes with permanent effect.
Schema & structured data
Valid, warning-free structured data that helps Google understand your pages: Organization, LocalBusiness, FAQ, Breadcrumb, and product or article markup where it fits. This same markup also feeds AI search optimization — answer engines cite pages they can parse. No spammy markup, nothing that risks a manual action.
Site architecture
URL structure, internal linking, and navigation that spread authority to the pages that earn revenue. We flatten deep click paths and make sure every important page is reachable within a few clicks from the homepage. Clean architecture also makes future content work dramatically more effective. For online stores, our ecommerce SEO work goes deeper on catalog architecture.
Log files & crawl budget
Server log analysis shows what Googlebot actually does on your site — not what a crawler simulator guesses. We find wasted crawl budget on faceted URLs, parameters, and thin pages, then close the leaks so the crawl goes where it matters. On sites with tens of thousands of URLs, this is often the single biggest win.
Migrations & redesigns
Moving domains, rebuilding on a new platform, or redesigning templates? We plan the migration URL by URL, map every redirect, and monitor indexation daily through launch so you don’t lose years of equity overnight.
PROCESS
From crawl to fixed.
A fixed sequence, adapted to what your site actually needs. Small sites move through it in weeks; large, complex sites get the same rigor at a bigger scale.
Forensic crawl
We crawl your site the way Google does — plus server logs, Search Console data, and a manual review of templates. Nothing is assumed; everything is measured.
Prioritized roadmap
Every issue gets ranked by impact and effort. You get a plain-English list: what breaks rankings, what wastes crawl budget, and what can wait. Critical fixes that take an hour go first; nice-to-haves get scheduled honestly. No 200-line scare reports designed to sell retainers.
Implementation
We implement directly where we have access, or hand your developers exact specifications — file, line, and expected outcome. No vague tickets that sit in a backlog.
Validation re-crawl
After fixes go live, we re-crawl and re-measure. Indexation, Core Web Vitals, and schema are verified against the baseline, not assumed fixed.
Monitoring
Technical SEO decays — new templates, new plugins, new content reintroduce issues. Monthly checks catch regressions before they cost you traffic. You’ll get a short report each month: what’s healthy, what changed, and what needs attention next.
WHY IT MATTERS
Content can’t outrank a broken foundation.
You can publish the best content in your industry and still not rank if the technical layer is broken. Our content strategy services start performing the moment the foundation is solid. Here’s why we start here:
- Unindexed pages earn zero traffic. If Google can’t crawl or index a page, it doesn’t matter how good the copy is.
- Slow pages lose visitors before they convert. Mobile users leave when pages stall — and they don’t come back.
- One template bug can affect thousands of URLs. A single bad canonical tag or stray noindex in a template multiplies across every page it touches.
- Technical fixes compound. Unlike a single blog post, fixing crawl and speed lifts every page on the site at once.
- It’s the cheapest ranking lever. Most technical fixes are one-time work with permanent effect — no ongoing content budget required.
- Any team can execute the roadmap. Whether you have in-house developers or not, every fix is specified precisely enough for any competent developer to implement — or we implement alongside you.
Technical work also underpins everything else we do — from Brampton SEO services for local businesses to white-hat link building that points at pages worth ranking.
FAQ
Frequently asked questions.
How long does a technical SEO audit take?
The deep audit itself takes about two weeks for most sites, and the free 48-hour version covers the highest-impact checks. Implementation time depends on your developers and the size of the fix list — most sites clear the critical items within 30 days. Very large sites with millions of URLs can take longer; we’ll tell you upfront before we start.
Will you work with our developers?
Yes — that’s the normal setup. We write exact specifications: which file, what to change, and what the result should be. If you don’t have developers, we implement directly where we have access.
Do you guarantee ranking improvements?
No, and you should walk away from anyone who does — guaranteed rankings are a classic red flag in this industry. What we guarantee is a complete, prioritized list of what’s holding your site back, fixes implemented correctly, and before-and-after measurement so you can see exactly what changed.
What’s the difference between a one-time audit and ongoing technical SEO?
A one-time audit finds and fixes what’s broken today. Ongoing technical SEO catches what breaks tomorrow — new templates, plugin updates, and content changes reintroduce issues constantly. Most sites need the audit first, then light monthly monitoring. For the full picture beyond technical, see our SEO audit services.
How do Core Web Vitals affect rankings in 2026?
They’re a confirmed ranking signal, but a modest one — relevance and authority matter more. The bigger reason to fix them is visitors: faster, stable pages convert better. We treat Core Web Vitals as a conversion project that also removes a ranking headwind.
START TODAY
Ready to begin?
Get a free 48-hour technical audit — the highest-impact issues, in plain English, with no sales call. If we’re not the right fit, you keep the roadmap anyway.